buysell.net.au · Egbert Reuben Venture Group · ABN 80 630 589 817
Buy Smart. Save More.
Australia's trusted online store for quality products at honest prices — proudly Australian-owned & ABN registered.
buysell.net.au is an Australian-registered online retail store operated under the Egbert Reuben Venture Group, based in Campsie, NSW. We bring Australian customers a curated selection of electronics, fashion, home essentials, health & beauty, and more — backed by secure payments, free nationwide shipping, and a team that genuinely cares about every order.
Australian-owned business
ABN: 80 630 589 817
Secure SSL checkout
Nationwide delivery
Hassle-free returns
Jagreuben Singh KailayFounder & CEO
2026
Founded in Australia
6+
Product categories
Free
Shipping Australia-wide
30d
Returns guarantee
Why buysell.net.au
The smarter way to shop online
We know Australians have no shortage of online stores to choose from. Here's what sets us apart:
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Proudly Australian
Founded, operated, and ABN-registered in Australia. Your money stays local and your rights are protected under Australian Consumer Law.
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Honest pricing
No surprise fees at checkout. The price you see is the price you pay — competitive, fair, and transparent from browse to buy.
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Fast local delivery
We partner with trusted Australian carriers for prompt, trackable delivery to your door anywhere across the country.
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Shop with confidence
Secure SSL checkout, strict data privacy, and a straightforward returns policy. If something's not right, we'll make it right.
Our story & leadership
Built on purpose, led by experience
buysell.net.au was born from a simple belief: every Australian deserves access to quality products at prices that make sense — without navigating confusing overseas platforms or unreliable sellers. We operate under the Egbert Reuben Venture Group, based in Campsie, NSW, and serve customers across the entire country. From day one, we've built this business on transparency, reliability, and a genuine commitment to making online shopping rewarding.
Jagreuben Singh Kailay
Founder & CEO
Jagreuben brings a unique blend of ecommerce, digital marketing, creative production, and operational leadership to buysell.net.au. His career spans online retail at Trade.Bargains, social media leadership at Best of Indian Products (boip.in), and hands-on operations management at BRICKS4KIDZ Sydney — all of which directly shape how buysell.net.au is run: customer-first, detail-oriented, and built for the long term. He is currently pursuing a Master of Animation & Visual Effects at UNSW, and has been a freelance music producer since 2018. He also studied French language and literature at Alliance Française de Chandigarh, adding a global perspective to his work.
Career & experience
Jagreuben's professional journey spans ecommerce, digital strategy, operations, creative media, and international business.
2026 — Present
Founder & CEO
buysell.net.au — Egbert Reuben Venture Group, Campsie NSW, Australia
Founded and built buysell.net.au from the ground up as a fully compliant, ABN-registered Australian online retailer (ABN 80 630 589 817). Responsible for product curation, supplier relationships, platform development, legal compliance, and growth strategy. Delivering a transparent, customer-first shopping experience for all Australians — backed by free shipping, secure payments via Stripe, and a genuine 30-day returns guarantee.
2023 — Present
Area Manager
BRICKS4KIDZ Sydney — Sydney, NSW, Australia
Leading area operations, team development, and customer engagement across multiple Sydney locations. Developed strengths in frontline leadership, service delivery, and building high-performing teams — disciplines that directly inform the customer-centric culture at buysell.net.au.
2022 — 2023
Managing Partner — Digital Marketing
Trade.Bargains — International cross-border marketplace
Served as Managing Partner responsible for digital marketing at Trade.Bargains, a cross-border ecommerce platform launched in September 2022 that connected Indian sellers with international buyers. The platform aimed to help Indian suppliers claim export benefits by receiving payments in USD, and was backed by Best of Indian Products (BOIP) — one of India's pioneering online marketplaces. Jagreuben led the digital outreach and brand growth strategy for the platform's international launch, helping position Trade.Bargains as a commission-light, seller-friendly marketplace.
Played a pivotal role in building the digital presence of Best of Indian Products, one of India's longest-running ecommerce marketplaces (founded 2001, relaunched 2015). Led social media strategy and drove significant growth in customer engagement for a platform serving millions of buyers and thousands of Indian sellers across B2B and B2C channels, with revenue streams spanning advertising, commissions, and direct ecommerce. Also contributed to the launch of the Trade Bargains international platform in 2022.
2018 — Present
Freelance Music Producer & Composer
Independent — Global
Working as an independent music producer and composer since 2018, developing expertise in sound design, composition, and creative production. This creative foundation informs a distinctive instinct for brand identity, communication, and visual storytelling that runs through every aspect of buysell.net.au's presentation.
Jagreuben's academic background spans visual technology, creative arts, and international languages — adding depth and global perspective to buysell.net.au's brand and operations.
To provide Australian shoppers with access to quality products at honest prices — delivering real value with every purchase, backed by a seamless and trustworthy experience.
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Our vision
To become Australia's most reliable and accessible online store, where every customer — regardless of budget — can shop with confidence and convenience.
Integrity
Affordability
Customer-centricity
Innovation
Sustainability
Reliability
01
Transparency in everything
We clearly disclose where products ship from, what your consumer rights are, who processes your payment, and how your data is used. No surprises, no fine-print traps.
02
Australian Consumer Law, always
Every purchase is backed by the Australian Consumer Law. We honour consumer guarantees without exception — repair, replacement, or refund when things go wrong.
03
Value without compromise
Working directly with established international suppliers lets us keep prices competitive, but we never sacrifice product integrity or customer experience to shave a dollar off a price.
04
Continuous improvement
We're a growing business and we take feedback seriously. Every customer interaction is an opportunity to get better — at sourcing, at communication, and at the overall shopping experience.
Product categories
Everything you need, in one place
A curated selection across six major categories — all vetted for quality and competitively priced.
